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Routing

Rating threshold and redirect destination

Choose which ratings should continue to the public review destination and which ratings should stay in the private feedback path.

Key decision

Choose which star ratings should be invited to the public review destination.

Good default

Use 4 stars and above unless your team needs a stricter public-review path.

Overview

How does review routing decide the next step?

The rating threshold is the rule that separates the public review path from private feedback. A common setup is to invite 4 and 5 star customers to the public review destination while keeping lower ratings inside Reputr.

The redirect destination controls where high-rating customers go next, such as a Google review link, business profile, or custom URL.

  • Threshold controls which ratings qualify for public sharing.
  • Redirect destination controls the next screen for high-rating customers.
  • Redirect delay controls whether customers see a thank-you message first.
Steps

How do I choose the threshold and destination?

  1. 1

    Open Customize for the selected business.

  2. 2

    Set the rating threshold based on what your team considers a satisfied customer.

  3. 3

    Choose the redirect destination type and confirm the destination URL or profile link.

  4. 4

    Decide whether to skip the thank-you screen or add a short delay before redirecting.

  5. 5

    Test both a high rating and a low rating in preview.

Outcome

What improves when routing is clear?

Good routing reduces awkward review asks. It gives happy customers a quick public path and gives your team a private chance to understand less positive experiences.

Public review requests feel better timed.
Private feedback becomes easier to act on.
The business can learn from every rating, not only public reviews.
Practical tips

Small moves that make this feature work better

  • Use 4 stars and above as the default threshold unless your industry needs a stricter bar.
  • Prefer the fastest public review destination when customers are likely to be on mobile.
  • Review low-rating feedback regularly so private feedback leads to real improvements.
Product guide

Tune the review routing rule

Set the right threshold before you start sending meaningful customer traffic.